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Five Ways to Improve Your Commercial Property’s Curb Appeal

It’s not just good for looks — it’s good for business

By Nick DiBenedetto

The concept of “curb appeal” and its power to increase your property’s value is nothing new — but when it comes to commercial real estate, having a great-looking property is more important than ever.

When customers and potential clients come to your place of business one of the first things they’ll notice is how well maintained your property is — but with up to 80% of people checking out businesses online, if your property doesn’t look good you might never get the chance to make a first impression.

Fortunately, there are ways for you to increase your property’s curb appeal so you can attract new customers and stand out from the competition. 

Here are five simple things you can do to spruce up your commercial property that’ll give your customers a reason to stay and do business with you.

1. Keep everything clean and tidy  

This may seem like a no-brainer, but how often have you seen a business with grimy windows, dusty doorways and litter in the parking lot? When dirt and debris are allowed to accumulate, your property starts to look dingy and dirty — and creates a lousy first impression for potential customers.

A study found that people are less likely to enter a store or building when it looks uncared for, so give everything a good, deep cleaning — even power-wash the building if it seems necessary — to improve your curb appeal. It’s an inexpensive way to boost your company’s appeal and increase your bottom line.

2. Consider replacing or repairing your signage

If your current signs are broken, dirty, faded, or worn out, potential customers may think you don’t care about your business — so why should they? Signs not only direct customers to your business, they’re often the first point of contact for your brand.

If a simple cleaning won’t do the trick, replacing them might be your best option. You can take advantage of new technology while you’re at it, replacing simple painted boards with eye-catching LED signs. This will brighten up your entrance and make your business easier to spot at night. 

3. Make sure your property is well-lit 

In addition to making your property look great, proper lighting makes customers (and employees) feel safe and secure — and is critical if your business operates after dark.

There are many ways to enhance your outdoor lighting — such as installing motion lights, landscaping lights and pole lights. Whether you choose subtle illumination or something bright and decorative, lighting makes a great first impression and gives people a well-lit path to your door.

4. Make sure your hardscapes are in good condition 

As the owner or manager of a commercial property, you’re liable if someone is injured on your property, so make sure parking lots and pathways are in good repair. 

Check for chips and cracks and crumbling bits of asphalt — in addition to being unsightly they could be a safety hazard. Depending on the extent of the damage, your parking lot or pathways can either be repaired or replaced.  This is usually a job that is best left to the professionals.  

5. Consider investing in professional landscaping services 

There are many ways commercial landscaping can improve your bottom line — adding curb appeal is just one of them.

Maintaining a landscape takes a lot of care and dedication. In addition to keeping the grass neatly mowed and trimmed, you have to care for the trees, shrubs and plants that give your property appeal. 

This includes tasks such as:

  • Cutting back overgrown trees and shrubs 
  • Removing damaged and diseased plants from your gardens
  • Dividing and caring for perennials 
  • Weeding and mulching garden beds
  • Dethatching, aerating and overseeding your lawns
  • Applying fertilizer to your lawn and gardens

A property care team can create gardens with plants that bloom and thrive throughout the year, from spring bulbs to fall annuals — creating a property with endless beauty.

If it all seems a bit too much to handle…

No doubt about it, property managers are the unsung heroes of the business world — it takes a lot of care and attention to keep a commercial property operating smoothly.

That’s why it makes sense to delegate some of the responsibilities to a company like ND Landscape Services. Having a professional company care for your property’s needs can have a significant effect on your property’s value — giving you a great return on your investment.

If you’d like to know more about working with our certified professionals and how to boost your property’s curb appeal, give us a call or book a consultation.  We’d love to hear from you!

(978) 352-5400