It’s not just good for looks — it’s good for business
When clients or customers come to your place of business — whether storefront, condominium, warehouse or office park — the first thing they’ll notice is how it makes them feel.
By the time they reach the front door, you want them to feel confident that they’re in the right place — a place where they’ll want to spend their time — and in many cases, their money.
Your business is judged by the first impression it makes and speaks volumes about your company’s personality and values. So it makes sense to have litter-free parking lots, weed-free gardens and healthy, green lawns.
But having a professionally landscaped property does more than increase your curb appeal — it can also increase your bottom line. Here are five reasons how.
1. Attract more customers or clients.
According to the National Association of Landscape Professionals (NALP), shoppers are willing to spend 9-12% more for goods and services in areas with high-quality tree canopies and neatly trimmed gardens.
Having a beautifully landscaped property strengthens the image of your business while making guests and clients feel welcomed and appreciated — and eager to do business with you.
Research shows that people are happier in beautiful surroundings and are more likely to stay longer and shop more — so you can charge a premium for your products or services.
According to the Husqvarna Global Garden Report, “63% of respondents reported being willing to pay more for an apartment or house if it was located in an area with good green spaces.”
2. Stand out from the competition.
The psychological effect that attracts us to beautiful things is not something every business owner appreciates — so having a professionally maintained property will give you a distinct advantage over your competitors.
A gorgeous landscape gives the impression that your company is competent, well-organized, and professional. And by creating a space full of natural beauty you’re providing an extra, intangible service — one that people will remember and, according to this NALP report, are willing to travel great distances to get to.
When it comes to choosing where to spend their time and money, most people would choose beautiful over ordinary every single time.
3. Increase your team’s productivity.
Green spaces are morale boosters and studies show that time spent outside can lower stress, improve depression and anxiety symptoms, and increase productivity.
Much has been said about the importance of a positive company culture — and part of that is providing a beautiful and relaxing space for employees to clear their minds and recharge their batteries. If your staff are happy they will be more productive and provide better customer service — and tell others how great your company is to work for (and do business with).
By partnering with a landscape professional you’re showing the world that you care — about your customers and your employees.
4. Improve your property’s market value.
Everyone’s heard the term “curb appeal” and knows how important it is if you’re looking to increase the value of your commercial property.
The Appraisal Institute estimates professional landscaping can increase your commercial property’s value by 6–13% compared to properties without landscaping. And when you’re talking about commercial properties, that’s a lot of zeros.
5. Spend less on resources.
A professional landscape is more than just pleasing to the eye. It’s also good for your pocketbook. A professionally designed lighting system that uses LED bulbs is a great way to protect your property from intruders — while saving you money on your electric bill.
Expansive lawns and strategically placed trees act as natural air conditioners. A study from Cornell University concluded that creating a landscape designed for energy efficiency can reduce heating and cooling costs by 10–30%.
In today’s world, many people consider environmental impact when choosing who to do business with — so reducing your carbon footprint provides a further benefit.
Why it makes sense to partner with a landscape professional.
Maintaining a commercial landscape can be time-consuming and labor-intensive — so it makes sense to work with a professional landscape company. It also reduces or eliminates the need to buy expensive machinery or train staff — it really is a win-win situation.
When you partner with ND Landscape Services we can take that burden off your shoulders, leaving you free to focus on other tasks. If you’d like to know more about working with our certified professionals, give us a call or book a consultation. You can start creating a good first impression as early as today.